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Writing Reports and Plans

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How to Write Reports and Proposals (Sunday Times: Creating Success) 
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Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical pointers for anyone who needs to impress, convince and persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also valuable information on creating a good report, preparing to write, the power of language, persuasive writing and presentation. Very clear layout. Summaries of Key Points at the end of each chapter. A great resource for business people or students, it will help anyone write appropriately for their target readers and create persuasive documents. Author: Patrick Forsyth (118 pages)
Level: HH/Library/Depot/Language Schools/In-House Courses



9780749445522

How to Write a Business Plan (Sunday Times: Creating Success) 
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Essential advice on all aspects of preparing a business plan:
Anyone involved in business will, at some point, have to prepare a business plan — for instance, to raise finance, sell a business or develop a specific project. While people are unlikely to invest solely in a beautiful document, they are very unlikely to support something that is scrappy, untidy and badly written. Starting with the principle that there's only one chance ever to make a good impression, this book covers all the issues involved in producing a plan — from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a very accessible format, How to Write a Business Plan also includes a full glossary, case histories, and a detailed section on the related issue of how a company can best use internal business plans. Author: Brian Finch. (151 pages)
Level: HH/Library/Depot/Language Schools/In-House Courses



9780749445539

How to Write a Marketing Plan (Sunday Times: Creating Success) 
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A step-by-step guide to formulating a workable and successful marketing plan with up-to-date information on email shots, web usage and emarketing:
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. It can be used as an individual study guide, for in-house training, or marketing courses. Author: John Westwood. (129 pages)
Level: HH/Library/Depot/Language Schools/In-House Courses

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