Insights into Business— this popular coursebook has now been given a total facelift. The Topics now are: Company Structures; Recruitment; Retailing; Franchising; International Business Styles; Banking; Business and the Environment; The Stock Market; Import Export; Company Performance (new); Setting Up a Business; Corporate Alliances and Acquisitions; Marketing (new); Product and Corporate Advertising; The Business Media (new). There is new authentic reading and listening material; new Vocabulary Developement sections; better coverage of American business vocabulary and a lot of other improvements. Very attractive layout. Very flexible exercises that provide for autonomous pairs and groups as well as large classes. Main emphasis is still on training spoken language: discussions, roleplays, presentations, negotiations etc.
Level: HHX; KVU-udd. etc.
0582848873
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