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New Business/Technology Books

 

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Xenophobe's Guide to the Danes 
*NEW IN DECEMBER*
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NEW edition!
A guide to understanding the Danes that highlights their character and behaviour with warmth and wit. Authors: Helen Dyrbye, Steven Harris and Thomas Golzen

Extracts from the book:
Everything in moderation: “Denmark is a land of modesty and moderation. This is largely a consequence of the Danes' sense of social responsibility. The touchstone of any activity or point of view is whether it is samfundsrelevant, that is, socially useful.”
That's not funny: “Danish humour suffers from the handicap of the Danes’ literal-mindedness (‘Can you play the violin?’ ‘I don't know, I've never tried.’), and for their need to conform. In a country where all right-thinking people think the right things, no-one is sufficiently different to laugh at.”
Combined forces: “Danes co-operate. Lego comes from the Danish words leg godt which means ‘play well’, and this is just what the Danes are good at. They get along well with other people. In any brochure translated for the world market, the word ‘co-operation’ will appear at least three times per page along with a generous sprinkling of ‘joint ventures’.”
Frankly speaking: “They say what they think about sex, politics, religion, everything. Small talk can assume monstrous proportions. They will tell you frankly how much their mortgage is, how much they earn per hour and whether or not they shave their armpits.”

Table of Contents: Nationalism and Identity — Character — Attitudes and Values — Happy Families — Manners and Behaviour —Leisure and Pleasure — Drinking and Eating — Custom and Tradition — Sense of Humour — Culture — Systems — Business and Commerce — Government — Language

9781906042271

Cambridge English for Engineering (with Audio CDs) 
*NEW IN DECEMBER*
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A short course (40-60 hours) for engineers who need to use English in the workplace. Cambridge English for Engineering develops the communication skills and specialist English language knowledge of engineering professionals, enabling them to communicate more confidently and effectively with colleagues and customers. The ten standalone units cover topics common to all kinds of engineering — especially civil, electrical and mechanical — such as procedures and precautions; monitoring and control; and engineering design. Authentic activities — from describing technical problems and suggesting solutions to working with drawings — make the course relevant and motivating. The course is also suitable for self-study.
Level: Intermediate/Upper-Intermediate courses for engineers/IV Courses/Language Schools

pdf icon View Table of Contents as PDF  pdf icon View Sample Pages as PDF



9780521715188

Doing Business in China (DK Essential Managers) 
*NEW IN DECEMBER*
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A practical, easy guide to doing business in China which will give students or business people the information and skills they need:   
  • Understand Chinese business culture and  establish effective relationships
  • Learn to negotiate and achieve business success in the world's fastest growing economy
  • Learn how to follow etiquette, manage ‘face’, team-build and exploit your contacts
  • Dos, don'ts and taboos, highlights on key subjects, ‘SOS’ hints on what to do in a particular situation
  • Real-life case studies enable you to understand China's consumers and its rapidly evolving markets
  • Can be read cover to cover or dipped into for quick reference
  • Level: HG/1st year of Handelsgymnasium/Language Schools

    9781405331524

    Doing Business in India (DK Essential Managers) 
    *NEW IN DECEMBER*
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    A practical, easy guide to doing business in India which will give students or business people the information and skills they need:
  • Understand Indian business culture and how to achieve business goals in this fast-growing economy
  • Learn  how to establish a presence and build lasting business relationships
  • Dos, don'ts and taboos, highlights on key subjects, ‘SOS’ hints on what to do in a particular situation
  • Real-life case studies show how to seal joint ventures and navigate the challenges of Indian bureaucracy
  • Can be read cover to cover or dipped into for quick reference
  • Level: HG/1st year of Handelsgymnasium/Language Schools

    9781405331531

    Fashion Brands: Branding Style from Armani to Zara 
    *NEW IN DECEMBER*
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    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion sense — and reveals how a mere piece of clothing can be transfomed into something with mystical allure. Author: Mark Tungate. Hardback. (264 pages)
    Level: HHX/HTX/TEKO/Designskoler
  • The only book to study the influence of branding within the fashion industry
  • Examines designer brands such as Armani and Ralph Lauren, and high street brands like Topshop and H&M
  • Insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso
  • Covers US, European and Asian markets


  • 9780749453053

    Globalisation (DK Essential Managers) 
    *NEW IN DECEMBER*
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    A practical, easy guide to doing business in a globalised world:
  • Align your business processes, relationships, ethics and strategic goals to make the most of global business opportunities
  • Learn  how to manage adversity and develop a global strategy
  • Dos, don'ts and taboos, highlights on key subjects, ‘SOS’ hints on what to do in a particular situation
  • Real-life case studies explain the key concepts of globalization and how they apply to people, technology and services
  • Can be read cover to cover or dipped into for quick reference
  • Level: HG/1st year of Handelsgymnasium/Language Schools

    9781405331548

    Green Business (DK Essential Managers) 
    *NEW IN DECEMBER*
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    A practical, easy guide to green business:
  • Understand the business argument for adopting environmentally sustainable and socially responsible principles
  • Learn  how to change your business culture and establish long-term environmental and business goals
  • Dos, don'ts and taboos, highlights on key subjects, ‘SOS’ hints on what to do in a particular situation
  • Real-life case studies explain how to communicate your green strategy to staff and sell your message to customers
  • Can be read cover to cover or dipped into for quick reference
  • Level: HG/1st year of Handelsgymnasium/Language Schools

    9781405331555

    Science and Technology in 20th Century American Life 
    *NEW IN DECEMBER*
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    The twentieth century witnessed the greatest changes in technology and science that humans have ever witnessed. These occurred rapidly and affected such a broad range of people. Scientists, inventors, and engineers built upon the great inventions of the 19th century to expand the reach of modern technology — for a citizen in 1900, communication, transportation, and agricultural were still primarily local activities; by 2000, an American citizen was part of an interconnected global community. These developments in science and technology were also important in the social and cultural changes of the period. The Great Depression, the World Wars and the Cold War, the Civil Rights and Women's Rights movements — all were greatly impacted by the rapid scientific and technological advancements in the universities and industry.
    Science and Technology in Twentieth-Century American Life chronicles this relationship between science and technology and the revolutions in the lives of everyday Americans. The volume includes a discussion of:
  • Transportation — the 20th century marked the transition from the railroad to the automobile and airplane. The mass production of the automobile and the building of roads and highways made it possible for Americans to travel the United States by car.
  • Communication — radio and television brought news and entertainment into the home. At the end of the century the World Wide Web linked people, news and entertainment by personal computer.
  • Agriculture — the 20th century was an era of scientific farming. The techniques of animal and plant breeding combined with the science of genetics to produce high yielding varieties of crops and livestock to suit consumers.
  • Other subjects covered are: Health and Disease; The City; The Home; Science, Technology and the Military; Education; Leisure.
  • Also included: Chronology, Epilogue (Towards the Future); Further Reading and over two dozen photos that illustrate the daily lives of Americans in the 19th Century.
  • Author: Christopher Cumo. Hardback. (182 pages)
    Level: Library/Depot — a great resource especially for 2nd and 3rd years of the gymnasium/HTX



    9780313338182

    Canada (World in Focus) 
    *NEW IN NOVEMBER*
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    Canada is a country of amazing natural beauty, but most Canadians live in the cities of Montreal, Toronto, Vancouver and Ottowa, and enjoy one of the world's highest standards of living. However, many of the indigenous Canadian Indians suffer high unemployment, poor health and housing. Canada's population includes many different peoples who have settled in the country in the past. Yet the government has recently been accused of allowing in too many economic migrants, leading to rising tensions in the country. For many years, French-speaking Quebec has kept its identity separate while being part of Canada. But if Quebec wins its independence the Canadian government will lose its largest province. Author: Heather Blades. (64 pages)

    Contents: 1. Canada — An Overview; 2. History; 3. Landscape and Climate; 4. Population and Settlements; 5. Government and Politics; 6. Energy and Resources; 7. Economy and Income; 8. Global Connections; 9. Transport and Communications; 10. Education and Health; 11. Culture and Religion; 12. Leisure and Tourism; 13. Environment and Conservation; 14. Future Challenges; Timeline; Glossary; Further Information.

    Level: 8.-9. kl./HG E-C/AVUII/1st year of Gymnasium



    9780750246910

    United Kingdom (World in Focus) 
    *NEW IN NOVEMBER*
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    The United Kingdom is one of the world's wealthiest countries, playing a highly significant role in global affairs. The country's diverse history of invasion and settlement, together with successive waves of immigrants has left its mark on British culture, language and beliefs. As the United Kingdom looks to the future it faces a number of challenges including regional economic disparities and inter-community tensions. Author: Alex Woolf. (64 pages)

    Contents: 1. United Kingdom — An Overview; 2. History; 3. Landscape and Climate; 4. Population and Settlements; 5. Government and Politics; 6. Energy and Resources; 7. Economy and Income; 8. Global Connections; 9. Transport and Communications; 10. Education and Health; 11. Culture and Religion; 12. Leisure and Tourism; 13. Environment and Conservation; 14. Future Challenges; Timeline; Glossary; Further Information.

    Level: 8.-9. kl./HG E-C/AVUII/1st year of Gymnasium



    9780750246934

    The Business – Pre-Intermediate Student's Book with DVD-Rom 
    *NEW IN OCTOBER*
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    The Business is a major new course that is well suited to Scandinavian students. The Business is a slim course — there aren't a lot of modules to buy. The DVD-Rom (included free with the Student's Book) contains everything you would normally have in a workbook and on a student's audio CD ... and much more. Authors: John Allison and Paul Emmerson (Email English).
    Level: Pre-Intermediate/HH 1. år/Language Schools/IV-kurser

    Student's Book
  • Flexible, modular structure. The book is divided into eight sections: Dealing with customers, Operations, Selling, Going global etc.
  • Each section is divided into 6 units — business knowledge, vocabulary, grammar, writing, speaking, and a case study.
  • Case studies with multimedia input at the end of each section. Apply new language and skills in an authentic problem-solving situation.
  • Internet research tasks get students searching for practical information
  • Lots of real-life discussion tasks
  • Review units after every 2 sections
  • Also: Grammar and Practice (reference); Recordings (scripts); Wordlist
  • DVD-Rom
  • An Interactive Workbook following the topics in the Student's Book: practice of the vocabulary, grammar, writing and pronunciation in each unit
  • Full-screen, high-resolution video: a mini-drama for each unit incorporating the the communication and people skills practised in each unit
  • Business Dilemmas — each dilemma presents a scenario then asks you to make a business decision. You will be told of the consequences of your decision and given a score according to how well you dealt with the situation
  • Editable model business documents for each unit, including letters, invoices CVs etc, annotated to explain structure and key phrases
  • Class audio: MP3 files of all the Student's Book audio, for iPod or MP3 players (the text is coloured in the scrollable scripts if you listen to the audio on your computer)
  • Four tests
  • Grammar reference that students can refer to at any time while doing practice exercises
  • Check out the wide range of FREE RESOURCES!
    Podcasts  Powerpoints  Progress Tests



    9780230021563

    The Business – Pre-Intermediate Class CD (2) 
    *NEW IN OCTOBER*
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    All the audio on CD so it is convenient for class use by the teacher.



    9780230021587

    The Business – Pre-Intermediate Teacher's Book Pack 
    *NEW IN OCTOBER*
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    9780230021570

    The Business – Upper-Intermediate Student's Book with DVD-Rom 
    *NEW IN OCTOBER*
       Læg i indkøbskurvenIndkøbskurv
    Big cover!
    Big cover!
     

    The Business is a major new course that is well suited to Scandinavian students. The Business is a slim course — there aren't a lot of modules to buy. The DVD-Rom (included free with the Student's Book) contains everything you would normally have in a workbook and on a student's audio CD ... and much more. Authors: John Allison and Paul Emmerson (Email English).
    Level: Upper-Intermediate/HH 3. år/Language Schools/IV-kurser

    Student's Book
  • Flexible, modular structure. The book is divided into eight sections: Building a career, Quality, Financial control, Fair trade etc.
  • Each section is divided into 6 units — about business, vocabulary, grammar, writing, speaking, and a case study.
  • Case studies with multimedia input at the end of each section. Apply new language and skills in an authentic problem-solving situation.
  • Internet research tasks get students searching for practical information
  • Lots of real-life discussion tasks
  • Review units after every 2 sections
  • Also: Grammar and Practice (reference); Recordings (scripts); Wordlist
  • DVD-Rom
  • An Interactive Workbook following the topics in the Student's Book: practice of the vocabulary, grammar, writing and pronunciation in each unit
  • Full-screen, high-resolution video: a mini-drama for each unit incorporating the the communication and people skills practised in each unit
  • Business Dilemmas — each dilemma presents a scenario then asks you to make a business decision. You will be told of the consequences of your decision and given a score according to how well you dealt with the situation
  • Editable model business documents for each unit, including letters, invoices CVs etc, annotated to explain structure and key phrases
  • Class audio: MP3 files of all the Student's Book audio, for iPod or MP3 players (the text is coloured in the scrollable scripts if you listen to the audio on your computer)
  • Four tests
  • Grammar reference that students can refer to at any time while doing practice exercises
  • View sample pages from The Business Upper-Intermediate:
  • Unit 5.1 PDF  Unit 5.2 PDF  Unit 5.3 PDF
  • Unit 5.4 PDF  Unit 5.5 PDF  Unit 5.6 PDF
  • Check out the wide range of FREE RESOURCES!
    Podcasts  Powerpoints  Progress Tests



    9781405083713

    The Business – Upper-Intermediate Class CD (2) 
    *NEW IN OCTOBER*
       Læg i indkøbskurvenIndkøbskurv

    All the audio on a CD so it is convenient for class use by the teacher.



    9781405081924

    The Business – Upper-Intermediate Teacher's Book Pack 
    *NEW IN OCTOBER*
       Læg i indkøbskurvenIndkøbskurv

    9781405081948

    Business Result Intermediate Student's Book (with Interactive Workbook on CD-Rom) 
    *NEW IN OCTOBER*
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    Big cover!
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    Business English you can take to work today:
    With its communicative syllabus, authentic business material, and expert tips from a leading management school, plus interactive multi-media, Business Result helps students learn the communication skills they need for work quickly and effectively.
    Level: Intermediate/Language schools/In-house courses

  • Communicative syllabus gives students business skills and language they can pick up and use straight away.
  • Real-world case studies deliver authentic insights into key business issues.
  • The Expert View — from Cranfield School of Management — provides expert commentary on each case study.
  • Interactive Workbook on CD-ROM: provides a flexible self-study toolkit for students to use at home, in class, and in the office (tests, exercises, email templates, interactive glossary etc.)
  • Online resources: http://www.oup.com/elt/global/products/result/busint/
  • Units: Working life — Projects — Leisure time — Services & systems — Customers — Guests & visitors — Security — Working together — Logistics — Facilities — Decisions — Innovation — Breakdown — Processes — Performance — Success

    Sample Page: Student's Book Unit 5: pages 32-33 (PDF)



    9780194768009

    Business Result Intermediate Class Audio CDs 
    *NEW IN OCTOBER*
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    9780194768047

    Business Result Intermediate Teacher's Book (with Teacher Training DVD) 
    *NEW IN OCTOBER*
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  • Teacher Training DVD: (with every Teacher's Book) shows the material in action and puts theory into practice for teachers and teacher trainers.


  • 9780194768061

    Business Result Upper-Intermediate Student's Book (with Interactive Workbook on CD-Rom) 
    *NEW IN OCTOBER*
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    Big cover!
    Big cover!
     

    Business English you can take to work today:
    With its communicative syllabus, authentic business material, and expert tips from a leading management school, plus interactive multi-media, Business Result helps students learn the communication skills they need for work quickly and effectively.
    Level: Upper-Intermediate/Language schools/In-house courses

  • Communicative syllabus gives students business skills and language they can pick up and use straight away.
  • Real-world case studies deliver authentic insights into key business issues.
  • The Expert View — from Cranfield School of Management — provides expert commentary on each case study.
  • Interactive Workbook on CD-ROM: provides a flexible self-study toolkit for students to use at home, in class, and in the office (tests, exercises, email templates, interactive glossary etc.)
  • Teacher Training DVD: (with every Teacher's Book) shows the material in action and puts theory into practice for teachers and teacher trainers
  • Online resources: http://www.oup.com/elt/global/products/result/busupp/

    Units: First impressions — Motivation — On schedule — New ideas — Customer service — Ethical business — Making decisions — Outsourcing — Employees — New business — Communications — Change — Facts and Figures — Culture — Performance — Career breaks

  • Sample Page: Student's Book Unit 4: pages 26-27 (PDF)



    9780194768092

    Business Result Upper-Intermediate Class Audio CDs 
    *NEW IN OCTOBER*
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    9780194768139

    Business Result Upper-Intermediate Teacher's Book (with Teacher Training DVD) 
    *NEW IN OCTOBER*
       Læg i indkøbskurvenIndkøbskurv

  • Teacher Training DVD: (with every Teacher's Book) shows the material in action and puts theory into practice for teachers and teacher trainers.


  • 9780194768153

    English for the Financial Sector Audio CD 
    *NEW IN OCTOBER*
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    9780521547284

    English for the Financial Sector Student's Book 
    *NEW IN OCTOBER*
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    Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. It also focuses on the communication skills necessary for working effectively within the industry. It covers a wide range of financial topics, including retail and investment banking, trade finance, mergers and acquisitions.
    Level: For Intermediate–Upper-Intermediate students

    • Explains the basic concepts of most areas of finance
    • Builds financial vocabulary
    • Develops comprehension of financial texts
    • Develops listening skills in financial English
    • Improves speaking skills through discussions, case studies and role plays
    • Practises specific language functions such as advising, suggesting, agreeing and disagreeing, clarifying and summarizing
    • Authentic international interviews with people working in finance
    • Authentic business reading texts
    • 12 units cover particular areas of finance – retail banking, investment banking, trade finance etc.
    • 12 units practise business communication skills in a financial context – telephoning, making presentations etc.

    Units include: The organisation of the Financial industry — Telephoning — Retail banking — Business correspondence — Loans and credit — Business correspondence — Accounting — Socializing — Central banking — Meetings — Financing — Foreign exchange — Writing reports — Stocks and shares — Mergers and acquisitions — Negotiating

    9780521547253

    English for the Financial Sector Teacher's Book 
    *NEW IN OCTOBER*
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    9780521547260

    Great Ikea! 
    *NEW IN OCTOBER*
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    “A Brand for All the People”:
    This is a witty and informative account of the ideas, principles and history behind IKEA. IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society, and of being indelibly written into people's lifestyles, like IKEA. Unlike the majority of the top international brands, IKEA is not American-owned. This book tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer just  about what you wear, but how your home is decorated. The book is based on original research and interviews with significant IKEA players by a leading brand journalist. Author: Ellen Lewis. (192 pages)
    Level: HH (kan læses i uddrag)


    9781905736164

    How to Manage People (Sunday Times: Creating Success) 
    *NEW IN OCTOBER*
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    How to get the most out of your staff!
    This book provides advice to managers and team leaders on how to manage people in their teams — getting the best results from them and dealing with any people problems that may arise. Many managers have to do their job without HR advice and this book is particularly designed to meet their needs. It covers every aspect that involves getting things done through people, including: leadership, motivating people, team building, delegating, interviewing, managing performance, developing and rewarding people, managing change and handling people problems. It provides support for every front line manager who wants to get the best results from their staff. Author: Michael Armstrong. (147 pages)
    Level: HH/Library/Depot/Language Schools/In-House Courses

    Contents include: Leadership; Motivating people; Team building; Delegating; Managing performance; Developing and rewarding people; Managing change.



    9780749452414

    Igniting the Brand 
    *NEW IN OCTOBER*
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    This is a compilation of lessons from the world's most successful marketing campaigns of recent times:
    This book has valuable analyses of and insights into what it takes to create a successful marketing campaign. It includes lessons distilled from winners of the world's most prestigious advertising award and will appeal to anyone interested in the process of marketing and branding. It also looks at the extensive PR coverage expected in business and marketing media. Based on the Advertising Effectiveness Awards, which are the most respected awards in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing/advertising strategy and the ultimate success of the product/service in the marketplace. Therefore, there is no other source of such rigour. By examining and synthesizing the case studies submitted by the winners, this book presents an invaluable study of what it takes to create a successful marketing campaign. Author: Jonathan Cahill. (208 pages)
    Level: HH (kan læses i uddrag)



    9781904879091

    Pocket World in Figures 2009 
    *NEW IN OCTOBER*
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    Find facts faster than on the internet:
    This is a bestselling source of fascinating facts and figures about the world we live in. The Pocket World in Figures contains rankings in 104 subject areas as wide-ranging as geography, population, business, the economy, trade, transport, finance, industry, demographics, the environment, society, culture and crime. If you want to know: where economic growth is fastest or inflation is highest; who consumes the most energy; where innovation is highest; where computer and mobile phone ownership is highest; which countries have the most asylum seekers; who spends most, and who the least, on healthcare; the heaviest drinkers and smokers; who recycles most; and, facts about obesity — this book has the answers to all these questions and more. It now also contains country profiles of 67 of the world's major economies, together with special profiles of the Euro Area and the World.
    Level: A resource for any teacher (especially HH/HG)

    9781846681233

    PUMA Story 
    *NEW IN OCTOBER*
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    The inside story of one of the world's greatest and most controversial sporting and lifestyle brands — Puma:
    Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies — Adidas and Puma — by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy. The “Puma v. Adidas” battle is one of the greatest in business history and continues today. Author: Rolf-Herbert Peters. Hardback (232 pages)
    Level: HH (esp. 2nd and 3rd years)



    9781905736409

    Viking Manifesto