A practical, easy guide to doing business in a globalised world:
Align your business processes, relationships, ethics and strategic goals to make the most of global business opportunities
Learn how to manage adversity and develop a global strategy
Dos, don'ts and taboos, highlights on key subjects, ‘SOS’ hints on what to do in a particular situation
Real-life case studies explain the key concepts of globalization and how they apply to people, technology and services
Can be read cover to cover or dipped into for quick referenceLevel: HG/1st year of Handelsgymnasium/Language Schools
9781405331548
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