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All Day I Dream about Sport (“Great Brand Stories”) 
*DELAYED: DECEMBER 2008*
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“The Story of the ADIDAS Brand:
Adidas
spells “All Day I Dream About Sport”. Adidas is one of the most recognised brands in the world, that crosses genders, age groups and social classes. As a brand, it has been one of the most enduring in world sport, linked closely to great sporting moments like the Fosbury Flop and France winning the World Cup in Paris (and thus defeating the enemy, Nike), and to superstars such as Beckham and Zidane. Today, the famous three stripes have even penetrated pop culture and become ghetto chic. Conrad Brunner tells the story of a brand, founded in 1949 by an old-style German inventor and businessman. Adi Dassler died in 1978, but even he would have been surprised at the size of the 21st century company now valued at $10 billion, not to mention why a shoe he designed for a Russian shot-putter in 1971 is now quite the thing in downtown Detroit. The story of adidas is the story of world sport since the Second World War. This book gives an account of the brand’s history and how it successfully reinvented itself for the 21st century — it makes use of first-hand interviews with figures present and past in adidas. Author: Conrad Brunner. Table of Contents:  Introduction; 1 The origins of the three stripes; 2 Adi Dassler wins the World Cup; 3 Armin Hary and Dick Fosbury; 4 The death of Horst Dassler; 5 Decline and fall; 6 Savior number one: Bernard Tapie; 7 Savior number two: Stephen Rubin; 8 Savior number three: Gilberte Beaux; 9 Savior number four: Robert Louis-Dreyfus; 10 Strasser and Moore; 11 Logo wars; 12 Marketing evolution; 13 Leadership; 14 Making hay; 15 Tapping into history; Conclusion; What they did next.
Level: HH A-B

1904879128

Among the Thugs 
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A visit to the world of football hooliganism. A vividly written glimpse of a world that is as alien to most of us as it was at first to the American Bill Buford. For eight years he travelled with football hooligans up and down Britain and abroad. He attended National Front discos, witnessed robberies, stabbings and scenes of extreme violence — in one instance violence that was only stopped when the army sent in a tank.There are many sections in this book that are suitable for reading with classes. (317 pages)
Level: B/A.


0099416344

Barmy Army 
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A penetrating look at the modern phenomenon of hooliganism in the internet age: The sophisticated and ever changing organization, the people and the mentality behind it. And with practical suggestions about what the people with power over the game should be doing about it (but aren’t). (245 pages)

0747263051

The Beautiful Game: Searching for the Soul of football 
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Once, football claimed to stand for passion, community, honour, even beauty. Today, football is about money. Its richest clubs  earn about GBP200 million per year; yet since 1992 thirty-six of the Football League's seventy-two clubs have been insolvent. The game is in danger of losing its lifeblood — and its soul. A respected investigative journalist sets out on a journey through the heart of the British national game, exploring how the sport has failed — and who is to blame. Travelling to football's every outpost, David Conn interviews players, managers, chairmen and fans, building up a picture of a game mired in crisis. At its heart, football is a game deeply loved by millions. This is a book for those who believe that the sport itself, stripped of the greed and self-interest, still has values, and can still be beautiful. The Beautiful Game makes the effort to understand what is happening in the whole world of football — to the minnows as well as the sharks. The stories he tells are scandalous, touching, and encouraging. Find extracts that fit your project! Author: David Conn (known from The Independent and Radio Five Live). (411 pages)
Level : B/Interdisciplinary projects



9780224064361

Beijing Olympiad 
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The Beijing Olympiad may well turn out to be the greatest mega sporting event in history. Still, the Beijing Games raise important questions with implications for a range of contemporary issues: Will the Beijing Games be successful or will they be hit by troubles? Who they will benefit. Will they mainly serve the purposes of the dominant political and economic elite? Or the wider population? What consquences will they have for the human rights situation in China? What will they tell us about the rise of China as a superpower? What will they mean for the future of the Olympic Movement? For globalization? For the North-South divide? Authors: Paul Close, David Askew, Xu Xin. (248 pages)
Level : A/Interdisciplinary projects

Contents: 1. Introduction 2. Towards an Analytical Framework 3. Olympism, Individualism and Nationalism 4. The Olympics, the Nation-State and Capitalism 5. Beijing and the Olympic Social Compact 6. The Olympic Games as a 'Coming Out Party': Tokyo, Seoul, Beijing and the Asian Olympic Discourse 7. Righting the Games: Human Rights and the Beijing Olympic Games 8. China's Long March for the Olympics 9. Conclusion Notes Bibliography Index



9780415357012

Bend it Like Beckham 
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If you're 18, love Beckham and can bend a ball like him, the world's your oyster right? Wrong. If you're Jess – 18, Indian and a girl – you can forget it. Her wedding-obsessed parents have quite different ideas for her. But Jess joins a ladies football team and gets spotted by a talent scout." This is a book that will appeal to both girls and boys. It is the entertaining and inspiring story of a girl who is determined to follow her dream. It also deals with serious matters, such as the culture clashes that many young Asians have to live with. Author: Narinder Dhami. (167 pages)
Level: 8.-9. klasse.



0340860944

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Brand It Like Beckham (“Great Brand Stories”) 
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“The Story of How Brand Beckham was Built”:
Andy Milligan’s book analyses the key choices David Beckham has made off the pitch to help us understand how he has achieved his phenomenal commercial success. David Beckham has harnessed his skills and his growing fame to market himself in the same professional and disciplined way that a successful company markets its brands. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the world’s most valuable individuals. This very readable book explains the success of Beckham as a brand by using the terms and analyses of modern brand management in language that is free of jargon — and provides the reader with many insights into the whole field of branding. (202 pages)
Level: HH A-B



0954282957

Fever Pitch 
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A really wonderful book about football — believe it or not! This is the story of one man’s obsession with football. A book full of funny and perceptive observations about the game, the psychology of the fan, male rites of passage, crowd violence and life in general. Lots of short sections that can be read separately. Author: Nick Hornby (247 pages)
Level: A/B.

0140295577

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Fever Pitch DVD 
*NEW IN MARCH*
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Based on the semi-autobiographical novel by Nick Hornby:
Schoolteacher Paul has one true passion — his beloved Arsenal. However, when he begins a relationship with Sarah, he has to confront the fact that there may be more to life than football.
  • Directed by: David Evans
  • Starring: Colin Firth & Ruth Gemmell
  • Running time: 98 minues
  • Widescreen
  • Subtitle option: English


  • F4DVD90009

    Focus on Sport (Issues) 
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    (Replaces Issues in Sport) Sporting trends — are we participating more in sports? — is violence still a problem? — do race, gender or physical disabilities exclude individuals from sports — drugs in sports — the fight against doping.

    1861683510

    Green Street DVD 
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    Rival football firms go head-to-head in this story of violence, adrenaline, loyalty, rivalry and back-street warfare. The toughest depiction so far of football hooliganism.
  • Directed by: Lexi Alexander
  • Starring: Elijah Wood and Charlie Hunnam
  • Running Time: 109 mins
  • Widescreen
  • Subtitles: English
  • Extras: Interview with Elijah Wood, The Violence of Green Street etc.


  • 8238823

    How Football Explains the World 
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    What in the world has the power to liberate women in Iran while provoking antagonism between Catholics and Protestants in Scotland, to heat up class warfare in the US heartlands, to profit local gangsters and create local — and international — celebrities? Franklin Foer tours the politics and culture of football from Milan to Tehran. He examines the game’s role in sustaining ancient hatreds and rivalries (Serbia's Red Star and Croatia's Dinamo); in supporting the migration of players and the rise of the football oligarchs (such as Silvio Berlusconi, President of AC Milan); and in defending the virtues and vices of old-fashioned nationalism. As Foer points out, the Balkan War, anti-Semitism, Jewish identity, racism, social integration, media manipulation, and American patriotism have all been influenced by, or had a dramatic effect on, football. On his travels, Foer encounters a collection of fans that is stranger than fiction, not least a fan club in Serbia that turns into a brutal anti-Muslim paramilitary unit. The result is an unforgettable parade of uniquely memorable fans, each set into his — or her — unique political and cultural context. Perhaps football doesn't fully explain the world, but Foer has written a witty, insightful snapshot of world football. Whether you use excerpts or the whole book, there are lots of good things here: a grotesque game in Theresienstadt concentration camp; fascinating interviews on the Rangers-Celtic rivalry; Iranian women struggling against strict edicts to attend matches; a short description of his own upbringing, describing why his liberal, middle-class parents, living in a prosperous suburb of Washington DC, pushed him towards playing soccer rather than basketball, baseball or American football: because “soccer came to represent the fundamental tenets of yuppie parenting, the spirit of Sesame Street and Dr Benjamin Spock.” (255 pages)
    Level: Gymnasiet etc/Library/Depot/A great resource for interdisciplinary projects about sport or globalisation



    0099492261

    Inside the Olympics 
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    “A behind-the-scences look at the politics, the scandals and the glory of the games”:
    This is a penetrating, insightful and humorous look at the world of the Olympics in general rather than the Beijing Olympics. In recent years, the Olympic ideal has been tainted by scandals, greed, and corruption. This book reveals the full inside story — both good and bad — of the Games. The author (an Olympic athlete himself and a long-time IOC insider) sheds a bright light on many controversial events and issues surrounding the Olympics, including the conduct of IOC officials, and the doping scandals that he considers the greatest threat to sports today. There is also a fascinating look at negotiations in the high-stake worlds of television rights and corporate sponsorships, and at the politics, backstabbing, and intrigues that take place behind the scenes in the world of international sports. Very readable and accessible. Recommended. Author: Dick Pound. (288 pages)
    Level : B/Interdisciplinary projects

    Thematic chapters make it easy to find suitable extracts!
    Contents: 1. Going Home (The Greek Olympics)  2. Who Guards the Guards: Judging  3. Performance Cheats: Doping  4. The Flame Flickers: Politics and Terror  5. Playing Fair: Human Rights  6. Keeping Corporate Company: Sponsorship  7. Broadcast Bonanza: TV Rights  8. Selecting Olympic Hosts (Zeus Help Us)  9. Passing the Torch: Samaranch  Conclusion



    9780470838709

    Million Dollar Baby 
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    This debut collection of stories (also known as Rope Burns) by 70-year-old boxing cut man F.X. Toole explores the challenges, glory, humanity and complex relationships of the world of American boxing. Toole's 25 years of experience helps him to write with a fine authority and tight prose about this world. His novella "Million $$$ Baby," the best story in the book, begins like an old pulp story with the grumpy veteran trainer and the eager would-be student; then Toole gives it a fresh angle by making the boxer an innocent young woman from the Ozarks. It becomes a lacerating account of a courageous, endearing hillbilly woman fighter and her sad fate. "The Money Look" is a great turning-the-tables story about a cynical crook of a fighter; "Black Jew" is a tale of humble ambition woven with the temptation of big money. "Fightin' in Philly" is a moving tale of the price to be paid for the ambition to be a title fighter. Another innocent torn up by the fight game is portrayed in "Frozen Water." (235 pages)
    Level: B



    0099490587

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    Million Dollar Baby DVD 
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    Based on the story by F.X.Toole. 
  • Directed: Clint Eastwood
  • Starring: Hilary Swank, Clint Eastwood, Morgan Freeman
  • Widescreen
  • Running time: 127 minutes
  • Subtitle options: English
  • Extras: Born To Fight (a look at women in the ring); interviews with producers and actors


  • EDV9296

    PUMA Story 
    *NEW IN OCTOBER*
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    The inside story of one of the world's greatest and most controversial sporting and lifestyle brands — Puma:
    Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies — Adidas and Puma — by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy. The “Puma v. Adidas” battle is one of the greatest in business history and continues today. Author: Rolf-Herbert Peters. Hardback (232 pages)
    Level: HH (esp. 2nd and 3rd years)



    9781905736409

    Soul Crew 
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    The inside story of Cardiff City’s notorious hooligan gang: The Soul Crew. Insights into a culture that is not easy to eradicate. (216 pages)
    Level: Opgaveskrivning/Biblioteket

    1903854083

    Winning Together (“Great Brand Stories”) 
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    “The Story of the ARSENAL  Brand”:
    This book offers insights into how Arsenal moved into the elite of world football's financial powerhouses. Football is big business, and it's full of brands that are getting bigger day by day. The real brands, the ones that people of all ages, sexes and backgrounds give their deepest loyalty to, are the clubs. One of the longest established but now fastest-rising of these brands is the Arsenal. Achieving footballing success in recent years, building a world-class team, moving to a state-of-the-art stadium — Arsenal seems to be doing most things right. By exploring the development of Arsenal as a brand, this book provides an original insight into one of the world's leading clubs and why so many people are passionate about it. As lifetime supporters, as well as having expertise in branding, the authors argue that the strength of the Arsenal brand is built on historic foundations that have not been shifted by changed times. The book includes interviews with Arsenal captains Frank McClintock and Pat Rice — specially conducted for the book. This book reminds us of the power of stories, behaviour and people in building brand relationships. There are lots of insights into the business strategies that football clubs must adopt if they are to move to a more secure and stable future. A lovingly designed book! Authors: John Simmons and Matt Simmons. (192 pages)
    Level: HH A-B

    1904879608