A Penguin Reader — Level 6 (3000 words).

Bill Gates

Contemporary / American English
All the computers in the world today make up a living being. They have a “digital nervous system.” Bill Gates, in this fascinating book, explains business in the twenty-first century. Information is the new business tool, and it can travel at the speed of thought.

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An anthology of two-page texts that teachers will find many uses for:
From pioneering merchants to the great industrialists, financial geniuses to the most persuasive entrepreneurs The Little Book of Big Ideas: Business is a guide to some of the most successful, practical and brilliant business thinkers in history. Outlining the lives and achievements of figures such as Henry Ford, Bill Gates and Richard Branson, this little book encompasses those who have captured the public imagination, as well as those who have just captured their money. It provides a fascinating insight into the greatest business minds including — who were first to adopt new technologies, pioneers of new business models, the entrepreneurs who have stood out for their tenacity in growing their empires, and the theorists who have developed the discipline of strategic business thought. You will also find handy introductions to the ideas of branding, risk, profitability, monopolies and so on. Beautifully designed hardback. Author: Dr John Lipczynski. (128 pages)
Level: HH 1.-2-g/Language schools

Contents: Pioneers (Thomas Edison, Frank Woolworth, Charles Babbage etc.); Industrialists (Richard Arkwright, Alfred Krupp, Henry Ford etc.); Entrepeneurs (Richard Branson, Walt Disney, Anita Roddick etc.); Financial Geniuses (J.P.Morgan, Warren Buffett, Rupert Murdoch etc.); Mavericks (Akio Morita, Jack Welch, Jeff Bezos etc.); Strategists (Michael Porter, Robert Kaplan, Taiichi Ohno); Theorists (Peter Drucker, Sumantra Ghoshal, Tom Peters etc.).

Contemporary / American English
Bill Gates, the richest man in the world, started Microsoft in 1975 with a friend when he was only nineteen years old. Twenty years later he wrote this book about the future of computers and the Internet. Read the ideas and dreams of a man who has changed the world.

Global entrepreneur Sir Richard Branson has built a business empire and made billions and is renowned for his approachability and ability to challenge and succeed against the odds. Screw It, Let's Do It reveals the lessons that have helped him through his business and personal life, like believing it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he's used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your everyday life. The author, Richard Branson, is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. (111 pages)
Level: HH 1.-2.g

Richard Banson: “I want to share the many truths I've learned along the road to success which have helped me to be the best I can. They include: Have faith in yourself; Believe that anything can be done; Live life to the full; Never give up. Learn these and other simple truths, and I hope you will be inspired to get the most out of your life and to achieve your goals. People will always try to talk you out of ideas and say: 'It can't be done,' but if you have faith in yourself you'll find you can achieve almost anything.”

Original / British English
The Internet is the fastest growing phenomenon in technology the world has ever seen, revolutionising business and the lives of almost every person on the planet – in less than ten years.

Original / British English
At the beginning of the twentieth century, the idea of women in business seemed strange. Today more and more women are reaching the top of business life. This book tells the business success stories of five very different women: Coco Chanel, Hanae Mori, Anita Roddick, Oprah Winfrey and Madonna.