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This book by two Australian academics examines what ethics are and how they relate to common business situations. It is particularly useful as a resource with lots of up-to-date, short case studies that will be useful in many teaching situations. Areas covered include ethics in relation to marketing and advertising, discrimination, the environment, whistleblowing, accounting and many other subjects. (280 pages)Level: A+/studieområdet
My Entrepeneurial Journey — Profits with Principles
Anita Roddick and the demands of ethical business:Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. "Business as Unusual" turns the tables on the way society looks at business and outlines a movement towards greater corporate responsibility and accountability. The book charts the progress of Anita Roddick and her company, The Body Shop. She talks openly about the "greed culture" of the 90s, The Body Shop vs. Shell, Trade Not Aid (the pleasures and pitfalls of trading with indigenous communities), taking on the US, creating community both within and outside the workplace, how to campaign for human rights in the business environment and women in business. Ranging from personal issues – such as self-esteem – to wider political issues – like the human rights abuses associated with globalization – Roddick offers her own vision for dealing with the demands of ethical business. Roddick believes we should never underestimate the power of the individual to create change.In this new second edition for the first time Roddick talks about her work beyond The Body Shop. She tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour, explaining that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, while opening scores of shops a year. (294 pages) Level: A/B
Chapter One: Consumer TrendsConsumers, Consumer spending, Consumer durables, Affluenza, Companies branded ‘out of touch’ by consumers, Advertising, Advertising and children, Childhood ‘dying in spend, spend Britain’, Shopping addiction, Men are shopaholics too, say psychologists, UK is Europe’s number one online retail market, Women and online shopping.
Chapter Two: Rights and RisksConsumer rights, Your rights, Changes to consumer rights, Using credit wisely, Rise in problem debt, Facts and figures, Debt advice, Scambuster, Scammers create web of deceit.
Chapter Three: Ethical ConsumerismAbsolutely ethical, darling!, Ethical consumerism, What assures consumers?, Ethical food, Fair trade, The Fairtrade revolution, Supermarkets vs local shops.
Key Facts; Glossary; Additional Resources; Index
A practical, easy, illustrated guide to ethical business skills:
Level: Intermediate/1st/2nd year of Handelsgymnasium/Language Schools
Sample pages